Posts share mixed views on HPV vaccination

Plus, European social media users debated U.S. vaccine policy.

A German survey ignited false claims about HPV vaccine safety. Plus, Florida’s plan to eliminate vaccine mandates incited debate in Europe.


Insights brought to you by the reporters and science writers of Public Good News (PGN), a nonprofit newsroom dedicated to improving community health.

In late August and early September, German articles and social media posts shared the results of a Barmer survey, which found that under half of 14 to 17-year-olds in Germany have received an HPV vaccine. In response, many social media users stressed the importance of HPV vaccination, which helps protect against some HPV strains that can cause cervical cancer. Some expressed regret that they had not received an HPV vaccine before becoming sexually active. Others falsely claimed that the HPV vaccine is ineffective and causes long-term health problems.

On September 3, Florida’s surgeon general announced plans to eliminate vaccine mandates in the state, including those required for school attendance. Social media posts from accounts across Europe debated the decision. Some warned that ending vaccine mandates could further reduce vaccination rates, leading to more outbreaks of preventable diseases, and called for governments around the world to require proof of vaccination from American tourists before they enter other countries. Others suggested that vaccination should always be a “personal choice” for families. 


Recommendations brought to you by the health communication experts behind Infodemiology.com.

Health messaging recommendations

Each week, the Infodemiology.com team will provide messaging recommendations in response to some of the trending narratives outlined above. These helpful tips can be used when creating content, updating web and FAQ pages, and developing strategy for messaging about health.

Conversations about the HPV vaccine provide an opportunity to explain that HPV is a sexually transmitted virus that can cause certain types of cancer, including cervical cancer, anal cancer, and throat cancer. Most people will be exposed to HPV in their life, and the HPV vaccine helps protect against common cancer-causing strains. Communicators may stress that HPV vaccination dramatically reduces rates of cervical cancer, and like all vaccines, the HPV vaccine was rigorously tested before becoming available. HPV vaccines have been administered for nearly two decades around the world with no serious safety concerns.

In light of ongoing debate about vaccine mandates, messaging may reiterate that unvaccinated children are at risk of dangerous health problems and even death from preventable diseases like measles and whooping cough. When most kids in a community are vaccinated, it helps stop diseases from spreading and helps protect vulnerable family members like babies and older adults. Communicators may reiterate that vaccines are tested using strict safety standards before they are approved.